Target
Working in the human resources or sports marketing areas for a professional European club or Federation or League, in order to participate to a development project through a growth of the quality of the services in support of the competitive event.
The point of view
The major sports clubs have become companies in all respects. Their “value” is no longer measured according to the heritage represented by their players, but to their ability to generate income through some business activities combined with the activities related to the competitive “core business”.
Becoming real “entertainment” clubs means to develop further on some sectors of activities to give to the public new products that can meet the different needs of the public of enthusiasts.
The challenge that each sport club must take up is played on the services table.
Case history
Coni
Sports marketing training course with Coni of Friuli Venezia Giulia (2007-09).
Italian Basketball Federation in Rome
Collaboration with the Italian Basketball Federation in Rome for some summer projects dedicated to young people (2004-08)
Memorial Rino Snaidero
Organization of four editions of the Memorial Rino Snaidero with the participation of the prestigious clubs of Eurolega (CSKA MOSCOW, FC. BARCELONA, CIBONA ZAGABRIA, KIMKI MOSCOW, ARMANI JEANS MILAN, LOTTOMATICA ROME, FORTITUDO BOULOGNE, BENETTON TREVISO ETC.) (2004-08)
Real Madrid FC
Exclusive collaboration with REAL MADRID FC., with trademark licensing, for the creation of soccer schools in Italy, Hungary, Finland, Estonia (2007-10).
Summer Basket Camp
Organization of summer Basketball Camps with the participation of the Italian Basketball Federation, Snaidero Basketball, Fortitudo Bologna, Virtus Bologna, FC Barcelona, Baskonia Vitoria, Unicaja Malaga, Pamesa Valencia, Gran Canaria, Syracuse Unversity and New York University in Italy, Usa, Spain and Finland. (2002/2009)
Summer Football Camp
Organization of summer Football Camps with the participation of AC Milan, Real Madrid in Italy, Spain, Finland, Estonia (2002/2009).
Tau Ceramica Baskonia
Collaboration with TAU CERAMICS BASKONIA VITORIA, for the project Young people in in Europe (2004-10).